Jeep® together with Harley-Davidson® in the EMEA region for 2014

• Jeep® is Partner of the Harley-Davidson® brand and Sponsor of the main events and rallies of the legendary American motorcycle manufacturer taking place in 2014 in the EMEA region
• The partnership is based on the shared values of passion, freedom and authenticity
• First date at Saint-Tropez (France), where Jeep will be Main Sponsor of the eight edition of the Harley-Davidson® Euro Festival on May 8 - 11
• Riders taking part in the event will be able to experience unique emotions at the 'Jeep Test Drive Area' on board Jeep Wrangler, the new Jeep Cherokee and the flagship Grand Cherokee
• Three 'Moparized' Wranglers will showcase the endless customisation possibilities offered by the iconic Wrangler, also through the Harley-Davidson®-style airbrushed creations of Car Painting artists at the stand
• The exclusive competition dedicated to H.O.G.® members will give Harley enthusiasts a chance to fly to Moscow for a weekend and experience an authentic off-road adventure at the Jeep Territory
• The Jeep-People community will be able to follow the journey that takes the 'Freedomlover Family' from London aboard a Jeep Grand Cherokee together with a Harley-Davidson® model to Saint-Tropez
• Updates and photos from the Euro Festival will be available in the Harley-Davidson® section at jeep-people.com and on all Jeep social network channels

Jeep® is the official 2014 partner of Harley-Davidson® and will play a key role in the main events of the legendary American motorcycle manufacturer in the EMEA region (Europe, Middle East, Africa). The partnership between Jeep and Harley-Davidson® represents a tribute to the values of freedom and authenticity, passion and uniqueness shared by both brands: values that are also embodied by every model bearing the logos of these two 'made in the US' icons and in the lifestyle of those who choose them.

The first event is set to take place from May 8th to May 11th at the famous resort of Saint-Tropez in France, which will host the eight edition of the Harley-Davidson® Euro Festival - the music event inaugurating the series of events in which Jeep will be at the side of Harley-Davidson® - and will feature Jeep as Main Sponsor. In particular, the automotive brand will offer Harley-Davidson® enthusiasts from all over the world the chance to see the iconic Jeep Wrangler, the new Jeep Cherokee and the flagship Grand Cherokee up close in personalised areas set up by Jeep in the Harley-Davidson® Village and have an exclusive 'Jeep Experience' at the 'Jeep Test Drive Area'.

A special 1,000-square-metre track will allow visitors to test the extraordinary off-road capabilities of Jeep 4×4 models. The brand that has always been synonymous with off-road driving will also wow the public with a tribute to 'authentic freedom lovers' through a live entertainment where Jeep Wrangler body parts are replaced with Harley-Davidson®-style airbrushed ones.

The partnership between Jeep and Harley-Davidson® is based on the shared approach towards living one's emotions in a free and authentic way. Both brands express the values of freedom and authenticity through products that allow customers to live out their individuality in a strong and distinctive way. What's more, those who choose a Jeep or Harley-Davidson® model essentially make a choice to embrace a lifestyle which makes them feel part of a community that shares experiences, passions and values.
To confirm the affinity of Harley-Davidson® and Jeep values, at every event the legendary Jeep Wrangler will open the spectacular Harley-Davidson® parade that distinguishes every rally of Harley enthusiasts and will be the most exciting part of the event in Saint-Tropez.

During the four days of the Harley-Davidson® Euro Festival, visitors will also be able to see the new Cherokee - the latest product news in the European range - up close, on display at the Jeep stand set up in the Harley-Davidson® Village, as well as to test drive it in the dedicated area.

At the Jeep area, a 'Moparized' Wrangler Unlimited Rubicon with exclusive Copperhead exterior will be customised by the outstanding Car Painting artists who will airbrush characteristic Harley-Davidson® themes on the external body elements of the vehicle - such as grille, hood, mirror covers and spare-tyre cover. All these elements represent a small sample of the original spare parts and exclusive accessories created by Mopar®, the reference brand for Parts & Service and Customer Care of Fiat Chrysler Automobiles.

Iconic model in the Jeep lineup, Jeep Wrangler has always been appreciated for its extraordinary ability to adapt to any situation: the coolest night spots in the city or the most extreme off-road tracks farthest away from any town. Whether there's a road surface or not is irrelevant.
In detail, the exterior of the 'Moparized' Wrangler features a 'performance' hood that enhances its explosive character, while black grille and daytime running lights add a new touch of class to the front view. Mirror covers with Jeep logo and half doors provide direct access to the freedom that distinguishes this legendary vehicle. Gloss black 17" alloy wheels, tubular side steps, door sill guards, mirror covers and black fuel filler - all with Jeep logo - complete its 'Moparized' look and further enhance Wrangler's unique personality.
With the interior, on the other hand, Mopar set out to prove that current "street" requirements can go hand in hand with something no other brand can boast: the DNA that has made Jeep the authentic brand for more than 70 years. An entirely hand-made leather interior designed and looked-for by Jeep enthusiasts is precisely what was needed to reinforce this concept: premium black leather with a 'camouflage' insert made of body-colour details is used to remind the public that there is nothing wrong with being a little irreverent while continuing to be true to ourselves.

To further highlight the link with freedom of expression that belongs to the Harley-Davidson® world, two special Mopar®-customised aesthetic trim levels also characterise the two Wranglers that will open and close the parade at the Euro Festival set for May 10th at 4:00 p.m.

The first is a two-door Jeep Wrangler Rubicon with White body colour, equipped with an accessories kit 'by Mopar' that makes it unique and distinctive. Standing out in particular are the 'Light Bar' around the windscreen, available in two configurations (two or four lights), the lift kits, the oversized tyres and the reinforced bumpers with built-in winch (at the front).

The second 'Moparized' vehicle taking part in the parade is a Wrangler Unlimited Sahara boasting a black look and featuring 'Light Bar', grille, bonnet lock, LED DRL built into the wings, mirror covers with Jeep logo, air deflectors, fuel filler door, body-colour spare-tyre cover and Sunrider® soft top.

The partnership between Harley-Davidson® and Jeep will also offer to Harley-Davidson® enthusiasts and H.O.G.® (Harley-Davidson® Owners Group) members the chance to win a weekend for two in Moscow. Here, the winners will have the opportunity to visit the Jeep Territory, the on and off-road track set up in the heart of the Russian capital where they will experience the unique performances of the Jeep models, test and improve their driving skills on the 'City Jungle', the 'Cherokee Trail' and the 'Only Wrangler' special tracks at the side of professional instructors. All the details of the competition will be available on the official H.O.G.® site, the Harley-Davidson® channels, jeep-people.com and Jeep social channels.

Finally, the Jeep-People community will be able to follow the journey taken by a very special family aboard a Jeep Grand Cherokee and on a Harley-Davidson® to take part in the Euro Festival. This exclusive road trip will see the 'Freedomlover Family' set off from London for Saint-Tropez: the travel journal for this on-the-road adventure and the stories of its protagonists will be available on Jeep People and on all Jeep social channels.

The collaboration between the two American brands will continue throughout 2014 with driving experiences on Jeep and Harley-Davidson® models offered at all the main events on the calendar, including: the 'European H.O.G. Rally & Croatia Harley Days 2014', in Biograd na Moru (Croatia), June 12-15; the 'Barcelona Harley Days 2014', in Barcelona (Spain), July 4-6 and the 'European Bike Week' at Faaker See (Austria), September 2-7.

To further highlight the partnership between Jeep and Harley-Davidson®, jeep-people.com and all the official Jeep sites will host a special section containing the full calendar of appointments, the programme and the initiatives running at all international events of the American motorcycle manufacturer.


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twitter.com/Jeep_People
instagram.com/jeeppeople
pinterest.com/jeeppeople
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it.foursquare.com/jeep_people


Turin, 7th May 2014