09 Jun 2014
The legend goes on: Giulietta and MiTo now to sport the ‘Quadrifoglio Verde’ emblem
- Giulietta celebrates its 60th anniversary with a new 'Quadrifoglio Verde' version
- MiTo 'Quadrifoglio Verde': the most dynamic expression of the sporty compact
- The heritage of a symbol which has been the by-word for the Italian racing spirit since 1923
- Mopar® signs the new 'Quadrifoglio Verde' merchandising collection
Presented in world preview at the 2014 Geneva Motor Show, sales of the new Alfa Romeo Giulietta 'Quadrifoglio Verde' 1750 Turbo Petrol 240 HP TCT and of the Alfa Romeo MiTo 'Quadrifoglio Verde' 1.4 MultiAir Turbo Petrol 170 HP TCT kick off today in Italy. The rest of Europe will follow soon. The MiTo and Giulietta range for 2014 is now renewed. The two models will be leaving a mark in their respective market segments with a perfect alchemy of essential style, compact and powerful engines, the right power-to-weight ratio and 'pure Alfa Romeo' technological features devoted to driving pleasure.
The two new Quadrifoglio Verde highly-performing models are in sync with the fascinating Alfa Romeo 4C, the brand's modern icon which represents the essential sportiness embedded in the 'Alfa Romeo DNA': performance and technical excellence for maximum driving pleasure combined with a breathtaking style. At the same time, the two new cars are a tribute to the legendary history of the 'Quadrifoglio Verde': since 1923 this symbol has been associated with the top performing cars manufactured by Alfa Romeo. The Quadrifoglio Verde has appeared not only on many cars that have graced the world's race circuits, but also on numerous special production models too.
The first Alfa Romeo car to bear the Quadrifoglio Verde was the 'RL' driven by Ugo Sivocci that won the 14th edition of the Targa Florio in 1923. Since then, all racing Alfas have carried the emblem for good luck, ensuring its worldwide recognition. Starting in the 1960s, the symbol also began to appear on performance versions of road-going Alfa Romeos.
The 'Quadrifoglio Verde' versions of MiTo and Giulietta have assumed a place in the tradition of the best Alfa Romeos, drawing on the heritage of dynamic performance, without compromising on efficiency, respect for the environment and convenience in everyday use. Alfa Romeo cars have always been dedicated to those who expect a response that goes beyond the concept of 'useful means of transport' to cross over into that of the truest 'excitement'.