09 Jun 2016
Fiat Fullback is Title Sponsor in the Motocross MxGP of Great Britain
- The new Fullback is the product hero of the official FIM Motocross World Championship MxGP, showcasing in every race all its pluses in terms of configuration, dimensions and engines.
- The FCA Group's commercial vehicles brand will support the FIM Motocross World Championship MxGPthrough the 2016 season, in its role as Official Partner.
- Fiat Professional is also Title Sponsor in three of the Championship's main races: Great Britain, Mantua, Italy and Belgium.
- This partnership is based on values like tenacity and dynamism, which are shared by the sports world and Fiat Professional.
The new Fiat Fullback is Title Sponsor of the MxGP of Great Britain, taking place on the spectacular Matterley Basin circuit in Winchester on 18th and 19th June. The Grand Prix will hence be named "Fullback MxGP of Great Britain" and the visibility of the Fiat Professional brand will be further enhanced, underlining the winning features of this brand, whose range is evolving with a full liner offer, increasingly oriented towards business needs.
Fiat Professional's new pick up is the new "Work Hero", created for the real needs of business customers but able, if needed, to also face the needs of daily life. Fullback boasts boldly sporty proportions, thanks to its forward-leaning cab and reduced front overhang.
The front flourishes an assertively stylish Italian touch, coherent with the Brand's new signature style. It comes with a 2.4 litre turbodiesel common rail engine with two power and torque options: 150 HP (113 kW) with 380 Nm or 180 HP (133 kW) with 430 Nm. It also comes in two types of transmission, six-speed manual or five-speed automatic, and two tractions, two-wheel rear or four-wheel.
The FCA Group's commercial vehicles will support the FIM Motocross World Championship MxGP for the 2016 season as Official Sponsor, and as Title sponsor in two more races - Belgium and Mantua, Italy - in addition to Great Britain. This is a partnership based on values such as passion, tenacity and dynamism, which are shared by both the world of motocross and Fiat Professional-especially in such a crucial year, due to major product novelties and important challenges facing the constantly evolving brand.
Domenico Gostoli, Head of Fiat Professional for the EMEA region, stated: "For our brand, this is more than just a sponsorship. Fullback is the star of our range, and with motocross, we can highlight the sporting soul of the brand and the off-road capabilities of our pick-up".
At each European stage of the Motocross World Championship, Fiat Professional will have an exhibition area where it will be possible to view the entire range. Moreover, the new Fullback is the product hero of the official FIM Motocross World Championship MxGP, showcasing in every race all its pluses in terms of configuration, dimensions and engines. The all-wheel drive can also tackle any terrain, just like a motocross bike. Fiat Professional's pick-up was created to meet the real needs of professional customers, but it also displays outstanding flexibility once work is done, making it suitable for all kinds of uses, in line with Fiat Professional's philosophy.
Turin, June 9, 2016