23 Sep 2016
Fiat Professional alongside multiple world champion Tony Cairoli
Today, on the day of Tony Cairoli's birthday, the Fiat Professional brand celebrates the multiple World Motocross Champion by announcing their sponsorship will run until 2018. The Sicilian pilot will be available in Hanover, on 28th September, for all fans who would like to meet him in person; he will be a guest of the Fiat Professional stand in the most important European Trade Show scheduled from 22 to 29 September in the German city.
This is a prestigious partnership that is based on shared values like passion, determination and dynamism. These are the winning ingredients driving the FCA brand dedicated to commercial vehicles forward in 2016, on the strength of great new products, an even more customer oriented approach and the clear will to open new roads in the global market.
An icon of Italian sport, Tony Cairoli stated: "I am Italian and Fiat Professional represents Italian excellence in the world of work and professional transportation. Its robust, ergonomic and modernly designed vehicles perfectly fit the requirements of people who need to work, transport and move continuously, like we do in Motocross, travelling to racetracks all over the world, often in extreme conditions, during the racing season. I am thrilled to represent a brand like Fiat Professional, and to drive my new Fullback to go training on racetracks with my motorcycle every day.
Furthermore, the Fiat Professional brand will be Presenting Sponsor in the "Motocross of Nations 2016" race, where Tony Cairoli will lead the Italian squad on 24 and 25 Septemberon the Maggiora (Novara) circuit. Excitement will certainly be palpable on this very selective track, where 38 national 3-pilot squads will race in each of their respective classes: MXGP, MX2 and Open.
It is the FIM Motocross World Championship MXGP - where Fiat Professional is Official Sponsor and was also Title Sponsor in the 2016 Belgian, Italian and British Championship races - that crowned Cairoli eight-time World Champion, and runner up with 647 points this year, despite a difficult start due to a serious injury at the beginning of the year.
Determination and character are also the features of the unstoppable Fullback, the Fiat Professional pick up that was official vehicle of this exciting World Championship, showing its quality configurations, sizes and engines at each race. The all-wheel drive can also tackle any terrain, just like a motocross bike. A few Fullback pick ups will star in three events that will involve the public of "Motocross of Nations 2016": at 6 pm tonight three Fiat Professional pick ups will be used to carry the racing teams to the SkyBox for their official salute to the public. Tomorrow, also at 6 pm, the Fullback pick ups will be used for the awards of the winning pilots of the MX2 and MXGP World Championships, while on Sunday the vehicles will take part in the American Dream Team parade, starting at 10.15 am.
Turin, 23 September 2016