22 Sep 2016
Salone del Gusto travels on board Fiat Professional
From 22 to 26 September, within this event, the public will be able to admire the new Fullback and Fiorino, expressions of a 'full liner' brand that can satisfy the most diverse needs
Fiat Professional is Technical Partner of the "Terra Madre - Salone del Gusto 2016" event taking place in Turin from 22 to 26 September. This is the top international event dedicated to food culture, and the show will enable the public to visit a marketplace featuring exhibitors from the five continents and Slow Food Chapters. There will also be many meetings aimed at discovering the wealth of food and wine available across the world and widen the range of opinions on the food domain.
The core theme of the event 'Loving the Earth', is perfectly represented by Fiat Professional vehicles, which will transport all Slow Food products. These are the new Fullback, a "Work Hero", perfectly at ease on the most difficult terrains and, if needed, also able to take on the needs of daily life,and the New Fiorino, a van created for the city. Indeed, the model confirms the concept that made its success: compact size but huge load capacity. The two vehicles pass the earth's produce to each other, in a metaphorical relay, as they transport it from country to city. Fullback is the ideal partner for farming work, thanks to its load capacity and its agility on rough terrains. It is robust and reliable but also fast and performing at the same time. Once in the city, for retail deliveries, it can 'pass the baton' to the New Fiorino, which under four metres in size can offer a load capacity up to 2.8m3 and 660 kg. Furthermore, it is the only small van to offer a dual fuel petrol and methane 1.4 Natural Power 70 HP engine.
In 2016, Fiat Professional consolidated its image of a 'full liner' brand, ready to take on key challenges with absolute product innovation. And offering the approach of professionals addressing other professionals, with innovative and targeted business solutions, including the launch of the @FiatProOfficial Twitter account (https://twitter.com/FiatProOfficial), that fits well in this context.
Fiat Professional can boast over one hundred years of history and a one-of-a-kind baggage of experience in the world of commercial vehicles. Skills have been consolidated over time with unremitting enthusiasm to take on challenges, keeping the passion and boldness to always open new roads. The new strategies and new models launched this year, like Fullback, Talento and Fiorino, are playing a fundamental role in this development and in the direction of increasingly more global growth.
Turin, 22 September 2016