23 May 2014
Lancia star of the 15th Interactive Key Award
- Twin success at the Italian festival dedicated to the web and interactive communications
- The lancia.it portal is first in the "Transport and Energy" category
- The "Two Hearts and one Magic Parking" operation wins in the "Banner and Video Advertising" section: the video for the initiative has been seen by more than 1,600,000 users in three weeks on YouTube
Lancia demonstrates its versatility in communication by winning over the jury of the 15th Interactive Key Award, the annual festival dedicated to the web and interactive media organised by the Media Key Publishing Group. A target achieved together with the Bitmama digital agency, which proved capable of translating the Brand's innovative spirit into creative proposals and technological solutions.
The winner in the "Transport and Energy" category is the lancia.it site - online since June 2013 - characterised by its original dual access choice: on one hand a site oriented more towards the commercial dimension, on the other a virtual location for sharing the values of the brand and discovering events linked to the Lancia name. It's a project that expresses a new conception of the portal, going beyond conventional categories: more than a showcase, more than a corporate space. In short, the lancia.it site is an exclusive and welcoming virtual dealership, with a wealth of user-centered functionality designed for those who browse to choose their ideal car.
First place in the "Banner and Video Advertising" section, on the other hand, goes to the "Two Hearts and one Magic Parking" operation, conceived to communicate the special assisted parking system on the Ypsilon on an occasion which is no less special: Valentine's Day. The heart of the project is a video for YouTube that caught the attention of more than 1,600,000 viewer in three weeks, capturing the payback of a woman who, with the help of Magic Parking, amazes her boyfriend with a perfect parking manoeuvre. From the video, users could access the first promotion for couples: a 100% discount on Magic Parking, by downloading one 50% voucher and inviting your other half to download another.
Turin, 23 May 2014