03 Dec 2014
Mopar® for the new Abarth 695 biposto
The new merchandising collection dedicated to the "smallest of the supercars" makes its début. Also available for the Abarth 695 biposto are the exclusive services powered by "Mopar Vehicle Protection" and those of the "Abarth 24H Mobile" mobile application.
During these days at the Autodromo "Riccardo Paletti" in Varano de' Melegari (Parma), the new Abarth 695 biposto is being presented to the international press and made available for test drives. It's the ideal synthesis of road-going and racing cars, the "translation" of racing into a car made for daily life.
Taking part in the event is Mopar® - the Fiat Chrysler Automobiles reference brand for services, Customer Care, genuine spare parts and accessories - which will exhibit some of the exclusive merchandising products dedicated to the new model. The spirit, essence and features of the Abarth 695 biposto are sources of inspiration for the most fascinating brand extension ever made for an Abarth vehicle.
The projects regard a number of categories: clothing Capsule Collection, design products and premium gadget collection. In particular, the racing soul of the Abarth 695 biposto sets the style of the new collection of clothing. The colours, materials and details are in perfect harmony with the car. The Capsule Collection has been designed for fervent customers, both men and women, who love to stand out and who seek exclusivity. The goal is to transfer the characteristic content of the 695 biposto to the entire Abarth range and give every product a unique and special importance. This is why the company is developing a high quality collection of design and merchandising. The materials selected are carbon and aluminium. The mechanical components of the car have inspired the mood of the product.
Mopar also offers a series of exclusive services powered by "Mopar Vehicle Protection" for the Abarth 695. These services guarantee Abarth customers utmost peace of mind while driving thanks to a very extensive coverage for mechanical components and dedicated servicing plans, in addition to an assistance and repair service provided by highly specialised technicians who use genuine parts exclusively.
Abarth 695 biposto customers can rely on the assistance of "Abarth 24H Mobile", the mobile app available free of charge at the Apple Store and Google Play in 13 European countries and 5 languages (Italian, French, German, Spanish and English). Of particular note among the main services are: "Find a Dealership" so you can find the nearest Dealership or Workshop, "Owner Handbooks" so you have a summary your cars's handbook with you, "Roadside Assistance", essential for getting support in the case of need. The "Contact us" service allows you to reach Customer Service through the Universal Freephone Number or a contact form.
The Abarth brand products of the 695 biposto are managed in collaboration with Mopar, and will be made available for the FCA and Abarth dealership network.
Turin, 3 December 2014