24 Mar 2019
Abarth wins the Auto Bild ‘Best Brands’ Competition
- Abarth triumphs in the Design category for the first time.
- Abarth 595 and Abarth 695 head the Design rankings in the ‘Mini Cars’ category.
- Abarth 124 Spider wins the ‘Convertibles up to 50,000 Euro’ category.
Repeating the brand’s success of 2018, Abarth is once again among the winners in the ‘Best Brands’ competition staged annually by the famous German automotive magazine Auto Bild. The big news this year is the overall victory of Abarth in the ‘Design’ category across all car classes. This resounding success was followed by a further two wins in the ‘Design’ category.
Once again, readers voted the Abarth 595 and Abarth 695 as best in the ‘Mini Car’ category, while the Abarth 124 Spider repeated last year's success in the ‘Convertibles up to 50,000 Euro’ category. This triple victory is perfect evidence of the unique personality that makes the cars with the Scorpion badge immediately recognisable on everyday roads.
“We are proud to have earned the recognition of the readers of the Auto Bild specialist magazine once again and particularly to have won the best design title in the overall standings for the first time,” said Luca Napolitano, Head of the Fiat and Abarth brands, EMEA. “This important recognition joins the awards already received in the first months of this year, starting with the Abarth 595 being named as 'Best Car' in the 'Imported Mini Car' category by the readers of Auto Motor und Sport magazine for the fourth time in a row.”
“These prestigious accolades make the 70th Anniversary of the brand even more special. The legend of the brand with the Scorpion badge started on 31 March 1949 and is still as fascinating as ever today. We will be celebrating this milestone with the new 70th Anniversary range on the 595 and 124 and with the recent 595 esseesse and 124 Rally Tribute that debuted in Geneva”.
Now in its eighth year, the Auto Bild ‘Best Brands 2019’ competition involved readers of the printed and online editions of the magazine, who submitted the reasons that influence their purchasing decisions in the automotive, accessories, parts and services sectors. 38 major brands were evaluated across 14 model classes, from small cars to convertibles and SUV’s, following a number of evaluation criteria that focused on design, quality, value for money, image and service.