05 Mar 2019
One grand event in Geneva revealed the previews of Alfa Romeo, Fiat and Jeep®
- Today, the FCA Group shared its vision on the mobility of the future with the media.
- The triple reveal was hosted in the new, symbolic Agorà set up at the Geneva International Motor Show.
FCA chose the prestigious stage of the Geneva International Motorshow for three important world previews for Alfa Romeo, Fiat and Jeep®, in one, grand event. This triple reveal was hosted in the ‘Agorà’, a symbolic space located at the crossroads of the routes around the FCA stands at the motor show.
This new area has been developed starting from the ideas of sharing and participation, just like the main square of the ancient Greek ‘polis’, the beating heart of every activity and where freedom of thought is a part of everyday life. In the same way, the new ‘Agorà’ set up in Geneva is the emblematic location chosen by FCA to express and share its own vision on the mobility of the near future, supported by its unique human and technological heritage.
The naturally open space is surrounded by a comfortable raised stand offering visitors to the motor show a perfect vantage point for the FCA previews. Faithful to the idea of a place to be experienced and shared, the Group offered everyone virtual access to the ‘Agorà’ during the presentation to international media which was also streamed live.