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02 sep. 2013

Alfa Romeo op IAA Frankfurt 2013

Bij Alfa Romeo maakt de nieuwste generatie van de Alfa Romeo Giulietta zijn internationale debuut tijdens de IAA van Frankfurt. Daarnaast staan de onlangs opgefriste Alfa Romeo MiTo en ook de fascinerende 4C op de stand. Deze compacte supercar belichaamt de essentie van het merk: Italiaanse stijl, prestaties en uitmuntende techniek voor maximale rijplezier in totale veiligheid.

Alfa Romeo op IAA Frankfurt 2013

Alfa Romeo Giulietta MY 14 at the 2013 Frankfurt International Motor Show

Alfa Romeo has selected the 2013 Frankfurt Motor Show for the international press debut of the Giulietta MY 2014, which will be marketed starting in October. Also parading down the prestigious German catwalk are the MiTo MY 2014, the new edition recently launched in Europe, and the fascinating 4C, the compact supercar that represents the true essence of a sport car and embodies the true values of the brand: Italian style, performance and engineering excellence for maximum driving satisfaction and total safety.

Alfa Romeo Giulietta MY 14

  • New 150 HP, 380 Nm 2.0 JTDM 2 engine
  • New Uconnect infotainment system with 5" or 6.5" Radionav touchscreen
  • New front grille, chrome-plated frame of the foglights and brand-new 16'', 17'' and 18'' wheels
  • New exterior colours: Moonlight Pearl, Anodizzato Blue and Bronze
  • New wrap-around seats with new trim, new steering wheels and new treatments for the dashboard, door panels and handles
  • New storage and luggage compartments
  • On sale from October in the main European markets

Renewed style, new engines and more technological content to continue playing its starring role.  The new Alfa Romeo Giulietta MY 2014 will contribute to consolidating the outstanding sales performance the model has obtained so far: from in mid-2010 to date, more than 212,000 units have been ordered worldwide.

New 150 HP 2.0 JTDM 2 engine

The new 150 HP 2.0 JTDM engine is making its first appearance with the 2014 range. It is equipped with the second-generation MultiJet injection system that both optimises engine combustion in all operating conditions and ensures reduction in fuel consumption and noise at the same time.

Using a small-sized turbocharger means delivering the highest torque in the segment at low rpm (380 Nm at 1750 rpm) and maximum running flexibility.

The heart of the Giulietta MY 2014 2.0 JTDM 2 engine is without a doubt the third generation Common Rail injection system that uses innovative injectors able to control the amount of diesel injected into the combustion chamber with utmost precision with a particularly quick and flexible injection sequence thanks to the balanced hydraulic servo valve.

More in detail, up to eight injections per stroke are possible together with strategies that optimise the increasingly advanced combustion, such as the Injection Rate Shaping (IRS) system which involves two consecutive injections so close together in time as to generate a continuous and modulated fuel supply into the cylinders. In this way the combustion process is improved, all to the benefit of quieter operation and particulate and nitrogen oxide (NOx) emissions. Furthermore, the new injection system is even simpler and more reliable because the injectors have a simpler structure with 40% fewer components.

Finally, it should be noted that with the new 2014 range all available engines have been updated to comply with the 'Euro 5 +' (Euro 6 ready) standard.

Uconnect with 5" or 6.5" RadioNav touchscreen

Designed to enrich the driving experience and perfectly integrated in the design of the car, the innovative Uconnect multimedia device is available with a 5" or 6.5" touch-screen with satellite navigation system and voice commands for easy control of several multimedia sources and outputs. The Uconnect system lets you access all the main functions, from the analogue and digital radio (DAB) - in markets where the optional is sold - through to all the main multimedia resources (mediaplayer, iPod, iPhone, smartphone) which can be connected via USB port or Aux-in socket.

The system also includes an advanced Bluetooth interface to access extra functions, such as phone call management or reading received SMS text messages via text-to-speech technology, innovative Audio Streaming system that reproduces music files and web radio stations directly from a smartphone in streaming via Bluetooth on the UConnect device.  Finally, with the Uconnect Nav with 6.5" touch-screen, the Alfa Romeo Giulietta MY 2014 customer can rely on the satellite navigation function with 3D bird's eye view maps and progressive route guidance or the text-to-speech function for entering the destination address using voice commands.

The new infotainment system will be available, on request, on the entire Giulietta MY 2014 range.

Exteriors

Moonlight Pearl, Anodizzato Blue and Bronze: three new liveries to enhance the dynamic lines of a model that is a blend of sportiness and elegance. The new look of the front grille and the chrome-plated frame of the foglights renew its front. This is the starting point for the design of the entire car, which combines an energetic personality with a distinctly elegant form. The front headlights have DRL with LED technology and a day light function for maximum active safety. The innovative rear lights use LED technology in the same way, which serves not only a stylish purpose but also preventive safety.

Finally, the three new alloy wheels (16'', 17'' and 18'') clearly highlight the profile of the Alfa Romeo Giulietta MY 2014. The side windows recall the appearance of a coupé and emphasise the dynamism and fluidity of the shapes, thanks also the concealed rear door handles. The ribs on the vehicle sides elongate the car while the clean lines which end at the rear accentuate the angular shape of the car body.

Interiors

Attention to detail and high quality materials chosen to represent the ultimate expression of Italian style. What particularly stand out are a new door panel and handle and the brand new insert on the central console and dashboard. All elements are treated with uniform scratch-proof paint and the trims are homogeneous in colour and materials. The result is a superior quality environment that welcomes passengers into a warm and enveloping atmosphere. The seats and steering wheel are new, too, and further highlight the perceived quality and on-board comfort.

In particular, making their début on the Quadrifoglio Verde version are the new specific  sports  seats upholstered in black leather/Alcantara with contrasting stitching with electro-welded logo on the backrest (also available on the QV Sportiva Pack).

Now the Progression version offers the black/anthracite grey fabric, while the Giulietta MY 2014 Distinctive customer can choose between two colour combinations for the fabric upholstery: black/tobacco or anthracite grey. The Exclusive version comes with leather/fabric upholstery that can be in the shade of either black/anthracite grey or tobacco/anthracite grey. All the upholstery is available in top quality leather in the shades of red, tobacco or black on request.

Sporty design and a new form which refers to the Alfa Romeo grille also for the steering wheel, now characterised by a aluminium insert, black, white or red stitching - depending on the interiors and trim levels - and an upholstery in top quality leather made with special foam that ensures a safe and immediate grip. Finally, the luggage compartment has been renewed with a specific black trim for the entire volume (bottom, sides and behind the rear seats). The storage compartment on the left of the steering wheel, the upper glove compartment on the dashboard and the USB port starting from today placed close to the DNA selector - so its use is more convenient and immediate - complete the new features inside the Giulietta MY 2014.

Driving satisfaction

Giulietta has assumed a place in the tradition of the best Alfa Romeo models, drawing on its heritage of dynamic performance, without compromising on efficiency and convenience in everyday use. The secret behind this performance is continuous technological research, which finds its utmost expression in the Giulietta. This is demonstrated by the "Compact" architecture - created with high-resistance materials which allowed the weight of the structure to be limited - in addition to the Dual Pinion active steering and the sophisticated suspension configurations (MacPherson at the front and the advanced Multilink at the rear). Furthermore, driving satisfaction and comfort adapt to meet every customer's specific needs thanks to the Alfa DNA selector, a device that customises the vehicle's behaviour to suit different road conditions and driving styles. The new architecture of the Alfa Romeo Giulietta was designed to integrate the vehicle's different systems and exploit them to the full, thus emphasising the three set-up functions (Dynamic, Normal and All Weather) available through the Alfa DNA selector. The device, fitted as standard on the entire range, is designed to modify the operating parameters of the engine, gearbox, steering system and Q2 electronic differential, in addition to the behaviour logic of the Electronic Stability Control system (ESC).

Comfort, passenger room and greater soundproofing

Outstanding quality of construction impressive on every level for an excellent standard of comfort. The longitudinal and vertical filtering capacity of the suspension ensures high driving comfort while important technical refinements - such as specific interventions on bumpers, wheel arch, pedal unit and luggage compartment - make the Giulietta MY 2014 even quieter and more enjoyable to drive.

Comfort is another strong point: the quality of the materials used for the dashboard and the ergonomics of the interior space in general contribute to a great on-board experience. There hasn't been any compromise on load capacity either, thanks to a luggage compartment with a very regular shape which can be exploited to the full, with a width of 1023 mm between the wheel arches and a maximum capacity of 350 litres, in line with that of its main rivals.

Efficiency: the optimal performance to consumption-emissions ratio

The Giulietta's exceptional efficiency is confirmed by the excellent performance to consumption ratio, a value which is further increased by the latest-generation Alfa TCT twin dry clutch automatic transmission. The innovative transmission ensures greater efficiency and driving comfort and a sportier feeling than the automatic transmissions with torque converter. Suffice it to say that the Giulietta MY 2014 powered by the 170 HP 1.4 TB MultiAir with TCT achieves outstanding results in its segment, improving on the already impressive standard set by the manual gearbox both in acceleration from 0 to 100 km/h and fuel consumption and CO2 emissions.

The transmission works in either all-automatic or sequential mode. The "up and down" positions of the precise and ergonomic gear lever are managed manually by the driver, who can also choose to combine it with the "shift paddles" on the steering wheel. The driver can also customise his car's character using the Alfa DNA driving selector to enhance its features of comfort, performance, safety and efficiency.

Safety

Giulietta MY 2014: one of the safest cars in its category that turns the tables for those who think that safety detracts from performance. In addition to the undisputed dynamic features of the model, all versions fit plenty of standard equipment, such as six airbags, ESP, three-point seat belts with double pretensioner, anti-whiplash system and third load line for excellent passenger compartment protection.

These are followed - again as standard - by certain systems which are unique in this category, such as Alfa DNA with electronic Q2 differential, the system which allows torque to be transferred to the outer wheel when cornering, to prevent understeer at the front, with benefits for the car in terms of traction, safety and driveability. And there's more: DST, which prompts drivers to correct their driving in the event of an emergency through impulses at the wheel. Finally, the Pre-fill system guarantees maximum promptness during emergency braking. All these features translate into an extremely high active and passive safety level. The Giulietta earned five stars in crash tests according to the stricter parameters introduced by Euro NCAP from its launch, scoring 97% for adult passenger protection, one of the highest scores in the category.

2014 range
5 trim levels (Impression, Progression, Distinctive, Exclusive and Quadrifoglio Verde) - depending on the countries where marketed - to offer safety, comfort and driving pleasure to the various  Alfa Romeo Giulietta MY 2014 customers.

All the devices linked to active and passive safety are fitted as standard on the entire range. The standard equipment of the Impression trim level includes: 6 airbags, the Alfa DNA system (with Q2 electronic differential and DST), and the innovative ESC (including ASR and Hill Holder). The manual climate control system and tyre pressure monitoring sensor complete the standard equipment.

The second level, Progression, proves to be an ideal choice for those looking for more on-board comfort with the added rear electrical windows and CD/MP3 sound system with dual tuner function and controls on the steering wheel.

The Distinctive version adds: 16" alloy wheels, leather steering wheel with radio controls, fog lights, dual zone automatic climate control system, new seats upholstered with quality fabric, front armrest with storage compartment and the elegant chrome-plated insert (chrome line) that frames the side windows and refrigerated storage compartment.

The Exclusive trim level is at the top in terms of comfort and technology and offers: leather/fabric upholstery, 17" alloy wheels, rear armrest, lumbar front seat adjustment, electrically folding door mirrors, rear parking sensors, electrochromic rear view mirror and rain and dusk sensors. 

The range is completed by the 235 HP Giulietta 1750 TBi Quadrifoglio Verde (four-leafed clover), a legendary symbol which has competed on tracks all over the world. Equipped exclusively with the highest-performing engine in the range, the version is distinguished by its thoroughbred sports design, combined with 17'' (optional 18'') wheels, guaranteeing segment-leading driving pleasure and surprisingly limited fuel consumption and emissions for this power rating. The Giulietta thus reinterprets the "Quadrifoglio Verde" with a modern touch, combining the utmost driving pleasure with greater environmental awareness for an eco-conscious and environmentally-friendly sportiness.

Packs

Style, Visibility, Comfort, Lusso, Premium, Business, Sport and QV Sportiva: many specific packs available depending on the market to further customise your Giulietta QV MY 2014. The QV Sportiva Pack is designed for customers who want a car with exciting performance, top-level technological equipment and great looks. Inspired by the legendary Quadrifoglio Verde, the QV Sportiva Pack includes: a sporty low ride, new 18" alloy wheels and 225/40 tyres, side skirts, oversized Brembo brakes with red calipers, dark finish headlights and rear Privacy windows. The same sporty imprint is evident inside, where the dark-coloured passenger compartment includes: aluminium pedal unit, leather steering wheel with white stitching (or red with leather seats), aluminium kick plate with Quadrifoglio Verde logo and a burnished brushed aluminium insert on the dashboard. The seats are available either in leather and Alcantara or full grain leather.

Alfa Romeo MiTo MY 2014

  • The sporty compact car that won over Italian style enthusiasts and technical excellence seekers has been updated
  • New chrome-plated grille, Anthracite Grey colour and burnished front light cluster finish
  • New 0.9 Turbo TwinAir 105 HP: consumption and CO2 levels leading the way in the segment
  • New Uconnect system with 5" colour touchscreen , also available with navigation system
  • New interiors: four upholstery combinations and three brand-new dashboards to get an even more sophisticated look

Recently introduced on the European markets, starring on the Frankfurt catwalk will be the new MY 2014 with which the MiTo revamps its technological image while maintaining its consolidated image as a sporty compact capable of winning over motorists who demand care for details, Italian style and technical excellence for total safety driving style.

The 2014 range today features five trim levels (Impression, Progression, Distinctive, Superbike and Quadrifoglio Verde), ten body colours, including the new Anthracite Grey. Contrasting top and mirror dome colour available. The outstanding customisation level of the MiTo is reasserted once again with ten different alloy wheel patterns.

The range of engines has also been expanded. They are all efficient, reliable and eco-friendly.

 2 turbodiesel engines - 85 HP 1.3 JTDM (updated in E5+) and the 120 HP 1.6 JTDM - and 5 petrol engines: the brand-new 105 HP 0.9 Turbo TwinAir making its debut on the MiTo, 70 HP 1.4, 78 HP 1.4, 135 HP 1.4 MultiAir Turbo Petrol (with manual gearbox or Alfa TCT) and the 170 HP 1.4 MultiAir Turbo Petrol. New drivers can choose between the 70 HP 1.4 and the 78 HP 1.4 petrol engines or the 85 HP 1.3 JTDM diesel version

Revamped style under the sign of innovation and Italian design

The 2014 range introduces some important new style features, starting from the new redesigned grille completed by a chrome-plated frame to create a family feeling with the Giulietta, making the front of the car look more streamlined. Other new features are the Anthracite Grey body colour and the burnished finish of the front light clusters that characterise all trim levels.

The interiors are even more sophisticated, now with four new upholstery combinations to choose from: two new Evoluzione fabrics (Black/Titanium or Black/Red) for Distinctive, the QV Sportiva pack with a new sporty seat and white inserts (available for Distinctive only) and the new Heritage Black fabric with electrically welded Alfa Romeo badge for the Quadrifoglio Verde.

Innovations also in the dashboard portfolio: Street with specific black version for Impression, Progression and QV Sportiva; and Evoluzione - two dashboard designs, both shaded (grey-black or black-red) for Distinctive.

The new 105 HP 0.9 Turbo TwinAir engine is making its debut

The most important innovations of the MY 2014 include the new 105 HP0.9 Turbo TwinAir engine with its outstanding brilliant temperament and its low fuel consumption. Combined with a six-speed manual gearbox and with the DNA selector in Dynamic position, the engine delivers 105 HP (72 kW) at 5500 rpm and a peak torque of 145 Nm at 2000 rpm (ratings are 105 HP@5750 rpm and 120 Nm@1750 rpm, respectively, in Natural mode).

Furthermore, the 105 HP TwinAir is the best expression of eco-friendliness, as confirmed by its CO2  emissions, which are among the lowest in its class: 4.2 litres/100 km and 99 g/km on the type-approval combined cycle, respectively. Remarkably, emissions are so low that comply with the European standards of 2020 already today. In other words, the 105 HP TwinAir Turbo is comfortable, cost-effective, eco-friendly and never boring when it comes to performance: it clocks a top speed of 184 km/h and goes from 0 to 100 km/h in only 11.4 seconds, in addition to having a remarkable specific power of 120 HP/litre, which ranks it among the sportiest of engines.

The new TwinAir family engine combines the concept of downsizing (displacement and weight reduction) with sophisticated technologies, like supercharging with high-efficiency turbocharger, integration of the exhaust manifold in the cylinder head and the totally new MultiAir intake valve control system.  With its unique intake cam profile, the MultiAir second generation further optimises thermodynamic efficiency of the engine by modulating the amount of exhaust gas recirculated in the combustion chamber (internal EGR).


UconnectTM with 5" colour touchscreen and navigation system

The multimedia device based on Uconnect, the next-generation infotainment platform concept, is debuting on MiTo MY 2014 to reconfirm the technology ambassador spirit that characterised the car's first steps.

Available with or without integrated navigation system developed with TomTom, the device features a 5" colour touchscreen for accessing many functions, the radio and the multimedia devices (mediaplayer, iPod, iPhone, smartphone) connectable via USB and the Aux-in connector. The system also includes an advanced Bluetooth interface to access extra functions, such as phone call management or reading received SMS text messages via text-to-speech technology, innovative Audio Streaming system that reproduces music files and web radio stations directly from a smartphone in streaming on the UConnect device. By choosing the version with integrated navigation you have the opportunity to enjoy additional new features: in addition to the built-in navigation developed in collaboration with TomTom® (with voice recognition), the system will be equipped with GPS system, IQ Routes® (which calculates the best route based on the real average speeds measured on the roads) and Infotraffic system with real time updates.

4C:  the perfect synthesis between the past and the future of the Alfa Romeo brand

  • Iconic product of a global brand that braves the heart of the Premium market
  • Mid-engined rear-wheel drive coupé with two bucket seats
  • New '4 cylinder' 1750 Turbo Petrol all-aluminium engine
  • Alfa TCT twin clutch transmission
  • New Alfa DNA selector with 'Race' mode.
  • Chassis made entirely of carbon with load-bearing and structural function
  • Weight to power ratio less than 4 kg/HP

The Alfa Romeo 4C is inspired by the century-old tradition of Alfa Romeo and projects its values into the future: Italian style, performance and engineering excellence, offering maximum driving satisfaction in total safety. The name '4C' is drawn from Alfa Romeo's great sporting past. Back in the 1930s and 1940s, the acronyms 8C and 6C distinguished cars - racing and road-going - fitted with powerful 8 cylinder and innovative 6 cylinder engines.

The Alfa Romeo 4C is designed and built to achieve a weight-to-power ratio of under 4 kg/HP, typical of an authentic supercar. Rather than high engine output, the 4C focuses on reduced weight to deliver maximum agility and top performance.

Designed by Alfa Romeo engineers and made at the Maserati plant in Modena, this captivating coupé with two racing bucket seats uses materials and design solutions like rear-wheel drive, carbon and aluminium derived from the 8C Competizione along with technologies from Alfa Romeo's latest models, all thoroughly revised to maximise the new car's sporting appeal. The new 1750 Turbo petrol engine with direct injection and aluminium block, the sophisticated "Alfa TCT" dry twin clutch transmission and the Alfa DNA driving mode selector with the brand-new Race mode prove the point.

A length of approximately 4 metres and a wheelbase of less than 2.4 metres emphasise the car's compact size while also accentuating its agility. This vehicle quite simply screams Alfa. Its sports car soul creates unique driving sensations, both on the road and when racing, where its velocity and transverse acceleration become even more demanding.

 The 4C immediately brings to mind some of the traditional iconic models which have left a significant mark in the history of the Brand and now relive all that together in the new compact supercar. The superbly elegant 33 Stradale of 1967 with its butterfly doors - perhaps the most beautiful coupé ever - combined extreme mechanical and functional demands with an essential style that adequately 'dressed' the engine and frame with unmistakably Alfa Romeo treatments. In terms of size and layout, the 33 Stradale is clearly one of the inspirations for the 4C.

The same search for the bare essentials has been applied to building one of the world's lightest-weight cars.

A downright 'race against weight' led to the formula to combine 'lightness and efficiency' while exploring new solutions and materials, not to mention meticulous development work involving highly advanced technologies, in many cases coming from Formula 1 or the aviation sector.    

The same combination of 'Lightness & Efficiency' was the concept behind the design of some unforgettable Alfa Romeos, such as the unforgotten star at Le Mans, the 8C 2900 B Touring of 1938 with full aluminum body, or the 1900 C52 "Disco Volante" of 1952 with a top speed of 230 km/h and weighing just 760 kg.    

The captivating 4C is also the vehicle with which Alfa Romeo expresses its interpretation of 'Technology' - just like the 2010 Giulietta, the first car in the world to develop and adopt the TCT  - and of 'Dynamism', a value that immediately brings to mind the 8C Competizione of 2007, the fastest Alfa Romeo road car in history and produced in a limited series of 500 units.

Today these values - Lightness & Efficiency, Italian Style, Technology and Dynamism - take shape in the new Alfa Romeo 4C, an uncompromising though accessible sports car, a technological and sensual supercar that offers precision, agility and great performance. In short, it is a car to drive and enjoy - both on the road and on the track - just like an Alfa Romeo has to be. This too is a distinguishing trait of Alfa Romeo, a brand with a century-old history that continues to be one of the most famous and popular ambassadors of Italian products across the world.

Iconic product of a global brand that braves the heart of the Premium market

The 4C will reach all major world markets. The prices in each market will be announced on the date of introduction and will take the competitive scene into account. The annual availability of the 4C Alfa Romeo is limited to only 3,500 units - 1,000 units of which are earmarked for Europe - due to constraints related to the technical and technological solutions adopted.

The 4C marks the start of Alfa Romeo's global growth plan that along with future models is offered as a global brand that competes in the heart of the Premium market. This is the reason why it is developing synergies with the Premium brands of the Fiat-Chrysler Group, and Maserati in particular, which adds the strength of its history, its ability to innovate and its fame the world over. So in this sense the 4C supercar is a symbolic product with an extremely high level of quality and technological refinement that embodies the deepest values of the Alfa Romeo brand.

Stimulating stand in the spirit of 'passion and innovation' 

Alfa Romeo is back at the Frankfurt Motor Show with a spectacular stand that brings the brand's more dynamic and vital spirit to the fore. The exhibition area allows visitors to get a close-up look at the latest innovations of the range and to experience those thrills that only Alfa Romeo cars can offer, thanks to their agility, power and safety.

Two examples of the Alfa Romeo 4C stand out in an elegant colour contrast on the black floor that evokes the atmosphere of a winding road. One has the Competizione Red three-layer livery and the other features the Madreperla White three-layer livery. It is a display area imbued with atmosphere that highlights all the beauty of the coupé with '2 bucket seats' designed by Alfa Romeo and produced at the Maserati plant in Modena.

Motor Show visitors will even be able to get hands-on experience of the most innovative technological content: the engine-transmission unit dissected so that you can see its tiniest details and the suspended carbon fibre chassis to emphasise its lightness, surrounded by a transparent profile which takes up the line of the 4C to help visitors contextualise the position of the body in relation to the whole car.

Spotlights are also trained on the new Giulietta MY 2014 on the stand in two versions, both in the Exclusive trim level. The first car is fitted out with the brand-new 150 HP 2.0 JTD engine and its exterior is notable due to some distinctive features such as the new 17" alloy wheels, dark finish headlights, side skirts and satin door mirror fairings plus the refined colour combination of Etna Black body and Tobacco coloured leather upholstery.

The many features offered as standard include two new devices introduced in the 2014 range: the sophisticated 6.5" UconnectTM Radio Nav and front and rear parking sensors. In addition, the car on display is made even richer by adoption of the Luxury Pack (including 6.5" UconnectTM Radio Nav and new electrically adjustable leather seats) and the Premium Pack (Bi-Xenon headlights, glass roof and BOSE HI-FI sound system).

The second car, equipped with the 170 HP TCT 1.4 TB MultiAir, features the 'QV Sportiva' pack that, inspired by the legendary Quadrifoglio Verde, satisfies all customers looking for a car with exciting performance, top-level technological equipment and great styling. Proof is found in its sporty low ride, new 18" alloy wheels and 225/40 tyres, side skirts, oversized Brembo brakes with red calipers, dark finish headlights and rear Privacy windows.

The same sporty imprint is evident inside, where the dark-coloured passenger compartment includes aluminium pedal unit, leather steering wheel with matt black trim and red stitching, aluminium kick plate with Quadrifoglio Verde logo and a burnished brushed aluminium insert on the dashboard.  Identified by a special external badge, the new Giulietta MY 2014 'QV Sportiva' displayed in Frankfurt offers a luxurious white livery matched with leather and Alcantara interiors.

Two versions are on display in Frankfurt. The first car, with black livery and red leather interior combined with the new red dashboard, is fitted with the new 105 HP 0.9 Turbo TwinAir engine and is complete with 17" alloy wheels, sports pedal unit, Privacy windows, red brake calipers, Uconnect NAV, leather steering wheel with controls on it, foglights and dual-zone climate control system. Even richer is the second MiTo MY 2014 displayed. It is the Distinctive version with a 135 HP 1.4 MultiAir engine that stands out owing to the Alfa Red body, black leather interior with white inserts and QV Sportiva pack (18" alloy wheels, spoiler, glass roof, aluminium sports pedal unit and red brake calipers).

Finally, visitors will be introduced to the products of FGA Capital, a finance company specialising in the automotive sector, through illustrative materials and dedicated media at the stand. The finance company is operative in all the major European markets, and in Germany with FGA Bank, with a sole mission: to support the sales of all Fiat Group Automobiles brand vehicles by offering innovative financial products with high added value services targeted to the dealership network, private customers and companies.

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