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20 Apr 2020

“STORIE ALFA ROMEO”: AN INSIDER’S LOOK AT THE ITALIAN ICON

“STORIE ALFA ROMEO”: AN INSIDER’S LOOK AT THE ITALIAN ICON
  • “Storie Alfa Romeo,” a new web series that goes behind the scenes to retrace the 110 year history of Alfa Romeo
  • Illustrated by unpublished anecdotes and archive images of the cars on show at theMuseo Storico Alfa Romeo, Arese
  • Episode 1 begins aboard the brand’s first model, the 1910 24 HP

Alfa Romeo invites fans on a journey that spans 110 years of technological innovations, sporting successes and unforgettable creations, recapturing its history through a series of captivating episodes. The “Storie Alfa Romeo” web series celebrates this milestone by telling the inspiring tales of character, ingenuity, courage and triumph, intertwined with the best of Italy, that make up the history of Alfa Romeo.

“Storie Alfa Romeo” will embrace Italian history and society while highlighting the brand's evolution from coachbuilder to motorsports champion, and on to a global car brand. Each episode will rendezvous with drivers and stars, engineers and designers, celebrities and fans, who all key play key roles in the legend that is Alfa Romeo, accompanied by archive images from the Museo Storico Alfa Romeo, Arese.

Episode 1: From Milan’s Via Cappuccio to the world
The first installment begins with the first car Alfa Romeo ever produced, the 24HP, designed by Giuseppe Merosi at his home on Milan’s Via Cappuccio, even before the company name A.L.F.A. (Anonima Lombarda Fabbrica Automobili ) was registered in Milan on 24 June, 1910. It will explore Alfa Romeo's roots and close ties with London, Bordeaux and Naples, which opened the brand up to the world from the outset.

It will also relive the origins of the racing legend of Alfa Romeo: from its on-track debut in 1911 to its first victory in the 1923 Targa Florio, when the famed Quadrifoglio was born.

ENDS

Alfa Romeo Press Office Contacts:
Kate Saxton – PR Director +44 (0)1753 519592 kate.saxton@fcagroup.com
Krystyna Perry – PR Manager +44 (0)1753 519383 krystyna.perry@fcagroup.com

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