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27 Mar 2015

JEEP WINS MAJOR ACCOLADE AT UK SPONSORSHIP AWARDS 2015

It’s been an undoubted success with the UK’s 4x4 community, and now the Jeep Grand Cherokee is leading the way on prime time television, scooping a top honour at this week’s (23 March) UK Sponsorship Awards 2015.

JEEP WINS MAJOR ACCOLADE AT UK SPONSORSHIP AWARDS 2015

It's been an undoubted success with the UK's 4x4 community, and now the Jeep Grand Cherokee is leading the way on prime time television, scooping a top honour at this week's (23 March) UK Sponsorship Awards 2015.

The award, ‘TV Sponsorship - over £750,000', was won by Jeep and National Geographic, following the iconic off-road brand's year-long sponsorship of Primetime on the Nat Geo Channel.

Working with the Maxus Partnership and Sky Media, Jeep and Nat Geo produced a series of documentary-style content pieces, bringing to life the unique aspects of the Grand Cherokee. National Geographic presenter Tim Shaw, a keen car enthusiast, embarked on a UK road trip in the Jeep, filming 60-second reports at interesting landmarks along the way.

Additionally, 30-second edits of the mini-adventures were used to target Jeep audiences across the Sky Media Portfolio, featuring alongside news and sports programmes. Finally, the Jeep and Nat Geo collaboration was widely shown across both companies' websites, as well as Sky Sports and News digital channels.

"To win this award, we had to show that Jeep was putting TV sponsorship at the core of its activity," says Damien Dally, head of Jeep UK. "Just showing Jeep idents around a show would not have been enough: we had to demonstrate that we had worked with a TV show to create an interesting experience for viewers.

"Working with the National Geographic production team, I believe we managed to achieve that, while leaving viewers in no doubt which vehicle was at the heart of Tim Shaw's road trip. I'm delighted with the outcome and very pleased that the judges from the UK Sponsorship Awards liked it too."

Jeep has already signed up to renew the partnership for 2015, with a new challenge for Tim Shaw and his Grand Cherokee.

Powered by Jeep's economical 3.0-litre V6 turbo diesel engine, the Jeep Grand Cherokee can be ordered in a variety of trim levels. With prices starting at just £37,705 OTR, the Grand Cherokee represents excellent value for money. At the top end of the range, a high performance Grand Cherokee SRT Red Vapor, complete with a 6.4-litre Hemi petrol engine, costs £64,999 OTR.

Ends

For further information please contact:
Tom Johnston, Press Relations Manager
Puneet Joshi, Public Relations Officer

Fiat Group Automobiles UK Ltd
Tel: 01753 511431
Fax: 01753 516871

E-mail addresses: tom.johnston@fiat.com / puneet.joshi@fiat.com

 

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