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15 Sep 2014

Alfa Romeo 4C: discover it with augmented reality

Alfa Romeo 4C: discover it with augmented reality
  • The Owner Handbook becomes interactive. The "Alfa Romeo InfoMobile" app introduces the Owner Handbook with "AR+" augmented reality, created by Alfa Romeo and Mopar®, the Parts & Service and Customer Care brand of Fiat Chrysler Automobiles, for Alfa Romeo 4C.
  • It is the first app of its kind with over 1000 recognisable details for a total of 33 hot spots, four of which advanced with interactive or multimedia contents
  • Simply frame a detail of the car with your smartphone camera to discover everything you need to know about your Alfa Romeo supercar.
  • Interactive Owner Handbooks for Alfa Romeo Giulietta and MiTo are coming soon.


As focused on the new frontiers of digital technologies as ever, Alfa Romeo and Mopar® introduce the Alfa Romeo 4C Owner Handbook mobile app with augmented reality ("AR+").


Created with virtual and augmented reality software development leader SEAC02, the supercar's interactive handbook can be used on 'Alfa Romeo InfoMobile'. The Alfa Romeo Customer Care mobile app can be downloaded free of charge from App Store and Google Play and is currently available in five languages (Italian, English, French, German and Spanish).


With respect to the traditional Owner Handbook, also supplied in electronic format on DVD or USB flash drive, Alfa Romeo 4C customers will can obtain key information on their car quickly and easily using their smartphones.

Simply select the "AR+" symbol in the Owner Handbook of the app and point your smartphone camera at the features of the award-winning Alfa Romeo 4C listed on the "Help" button to learn more and take advantage of multimedia content and information.


In detail, over 1000 points of the Alfa Romeo 4C can be framed and recognised regardless of angle and light conditions. There are 33 hot spots in total. For instance, just frame the engine oil cap to see when the next oil change is needed and what oil to use, point your camera at the tyres to read the correct inflation pressure or shoot the cruise control lever to learn how it works.


For the first time ever, four of the hot spots are advanced and include interactive or multimedia contents. One is dedicated to the Alfa TCT and allows interaction with the central controls of the gearbox as well as watching a video tutorial to learn how to use the "Launch Control" function. The second hot spot is the Alfa DNA drive selector and shows the four modes - Natural, Dynamic, All Weather and Alfa Race - in detail. Another hot spot is dedicated to the radio and explains all its functions and correct configurations in a "Quick Start Guide". The fourth interactive hot spot focuses on the innovative 'TFT instrument panel'.


All AR+ Owner Handbook contents are cloud-based, meaning that only the relevant information needs to be downloaded each time and that details can be updated in real-time remotely so that the most recent data is available all the time. The platform is also remarkably flexible. Users can receive messages when new handbooks, new models and new hot spots become available without needing to update the app.


The new features offered by Customer Care and Technical Service - the divisions of Mopar® dedicated to serving customers and the official network of dealerships and authorised workshops - satisfies the needs of customers increasingly focused on the potential of augmented reality offered by mobile apps, which they first saw applied to product catalogues, advertisements and posters.


The new Alfa Romeo 4C interactive Owner Handbook expands the services offered by the Alfa Romeo Customer Care mobile app which has been downloaded almost 95,000 times already. "Alfa Romeo InfoMobile" is available free of charge in 15 countries in Europe for iOS and Android and provides help and information on products and services.


Some of the most noteworthy main services on "Alfa Romeo InfoMobile" are "Find a Dealer", to locate the dealership or workshop closest to you and identify workshops dedicated to the 4C, "Methane and LPG Filling Stations", to find the nearest service station, "News and Promotions", to keep up to date on Alfa Romeo news, and "Roadside Assistance", essential for getting help when you need it. The "Contact Us" service can be used to reach Customer Service directly from the app using the Universal Freephone Number, a contact form or via Twitter on the dedicated Alfa Romeo page (the latter available to Italian customers only at this time).


Turin, 15 September 2014 


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