11 Sep 2020
Fiat Professional stars in the Düsseldorf and Parma Recreational Vehicle trade fairs
- Once more this special year, the Ducato motorhome base vehicle is proudly on show at the main European trade fairs for the Recreational Vehicles industry, demonstrating the unique features – in terms of comfort, engines, gearboxes and safety – that make it the undisputed leader in its sector.
- Ducato is becoming more and more of a ‘lifestyle enabler’, a true expression of freedom produced by the leading experts in the field: the “Fiat Professional for Recreational Vehicles” team, for many years the ultimate companion for the over 500,000 European families who have chosen the Ducato as their motorhome base vehicle.
- Ducato is the “Leader in Freedom", with its customer focus also reflected in a wide range of services to experience tourism in the great outdoors with total peace of mind.
- Over 10 million users have enjoyed the new campaign, aimed at a younger audience while remaining focused on 'safety’ and comfort.
The Fiat Professional brand has confirmed that it will take part in the most important European event in the Recreational Vehicles sector: the Caravan Salon in Düsseldorf, open now until September 13. The brand will also be at the Salone del Camper in Parma, which starts tomorrow and ends on September 20. Two unmissable events, with larger exhibition spaces and every precautionary measure in place to avoid large crowds and to fully comply with the local health and safety regulations in force.
Eric Laforge, Head of EMEA Fiat Professional Brand, said: “We’re proud to be taking part in these prestigious events, in which we’ve always featured with our best seller, the multi-award-winning Ducato Camper, which boasts undisputed leadership as a motorhome base vehicle: in the last 10 years, over 500,000 European families have chosen a Ducato-based motorhome. And for motorhome owners, international trade fairs are often an opportunity to find out more about our products, meet up and talk with us, and are an irreplaceable part of our customer service. These events also provide us with important feedback from the end customer”.
After all, Fiat Professional is the only brand with a dedicated team that can boast a profound knowledge of the world of Recreational Vehicles, as ‘certified’ by the “Fiat Professional for Recreational Vehicles” logo. The brand is also highly specialized in products and services for motorhome owners, thus ensuring maximum flexibility and freedom for its customers. The true star of its sector, the Ducato MY2020 motorhome base vehicle represents a technical evolution that perpetuates the tradition of success of a model continuously produced since 1981 at the Sevel plant in Val di Sangro.
In particular, at the Caravan Salon in Düsseldorf and the Salone del Camper in Parma, the Fiat Professional exhibition area is expected to attract great attention, with the brand’s founding values as its basis: Technology, Comfort and Value. The spotlight will be on the center of the stand at the German fair where, to represent the countless solutions offered by the vehicle, visitors can admire a dual demonstration vehicle. We call it “cab-to-cab”, a fusion of two 2.3-liter 180 hp Euro 6d chassis: the driver’s cab can be seen on one side, with a Chassis Cowl engine on the other. Conversely, the Parma show will feature a Ducato Chassis Cab Special 160 Multijet. The displays at both trade fairs will be complemented by banners and images providing information on the engines, the much-loved nine-speed automatic transmission and the services offered to motorhome owners.
Flexible travel and onboard comfort
Taking to the stage in both Germany and Italy will be our Customer Care people, who will come into contact – in accordance with the current regulations – with an audience that is always eager to hear the latest news on every facet of the engines, the gearbox and the services on offer.
For instance, about the new “9Speed” automatic transmission, which ensures a relaxed and enjoyable driving experience, while improving performance and optimizing fuel consumption in any situation, or about the engine line-up that includes the industrially derived 2.3-liter Euro 6d diesel engine, a solid and long-lasting power unit that guarantees automotive performance and comfort, available with four power outputs: 120, 140, 160 and 180 HP. All equipped with Multijet 2 technology, each engine has its own special features, such as the design of the turbocharger, pistons and fluid dynamics. Finally, for safe and smooth journeys, the most advanced driver assistance systems (ADAS) come as standard, as does specific suspension for motorhomes, together with a long list of features to guarantee maximum comfort.
Leader in Freedom
Visitors to the Düsseldorf and Parma trade fairs can appreciate the many qualities of the Ducato MY2020, which brings together the characteristic style of car design and the concept of a genuinely light commercial vehicle, conveying a powerful sense of dynamism, safety, quality and robustness. The Fiat Professional vehicle therefore embodies the concept of “design meets functionality”. On the inside, Ducato-based motorhomes are also mini-masterpieces of engineering and creativity. A Ducato motorhome can be fitted with special rotating seats for the driver and front passenger. A solution to travel in comfort: once the engine is off, the Ducato becomes a lounge, simply by turning round toward the living area. This is only one of the extraordinary solutions developed by Fiat Professional and the outfitters that make the Ducato motorhome base vehicle the true “Leader in Freedom”. Its leadership is evidenced by an extraordinary haul of international awards, including the prestigious German title of “Best Motorhome Base”, won by Ducato in 2020 for the thirteenth year running. This coveted award was bestowed by readers of Promobil, a specialist German magazine that has served as a major benchmark for trends in the recreational vehicles sector for over 25 years, and confirms customer loyalty to the Ducato model as the ideal leisure base.
Adventures without a hitch: Fiat Professional services
“Leader in Freedom” is a concept with a precise meaning. “Freedom” is a ‘customer promise’ that Fiat Professional keeps by ensuring proximity and solutions to any issues that might come up during your vacation. As well as providing the best base for the best motorhomes, Fiat Professional and its network are committed to ensuring all motorhome owners travel with total peace of mind. Based on its years of experience, Fiat Professional offers a unique range of services dedicated to all those who travel in Fiat Professional-based motorhomes, to make it simple for them to organize every trip, share experiences and receive assistance. For years, Fiat Professional has provided dedicated, multilingual customer service. A website is also available, as are a Fiat Ducato motorhome Facebook page and a content-rich Instagram page. For maintenance, repairs or a check-up on a Fiat Professional-based motorhome, you can count on a network of 6,500 Fiat Professional service points, available throughout Europe. Of these, over 1,800 are Fiat Motorhome Assistance points, with even more specialized facilities for motorhome repairs.
The multilingual Roadside Assistance service – available 24/7 – is free for the first two years after vehicle registration, to provide rapid assistance when necessary, including for accidents, punctures, an empty fuel tank or a technical failure.
Finally, in conjunction with Mopar, Fiat Professional has developed Maximum Care Camper, a package to extend the warranty beyond its expiration, for genuinely complete peace of mind.
The new campaign, winning over millions of users
Over 10 million users of Fiat Professional’s social media channels on Instagram, Facebook and YouTube have viewed the images and videos that make up the new campaign, live since mid-July. It represents a paean to the wanderlust that, now more than ever, brings together anyone with the instinct to discover untrodden paths and breathtaking views. The communications highlight how a holiday aboard Fiat Professional's Ducato Camper is the ideal way to combine wanderlust and the desire to experience new adventures with the comfort, safety and peace of mind you can only enjoy within your own four walls. Indeed, a motorhome is a protected, self-sufficient environment, easy to clean and sanitize, so you can travel safely with family or friends.
Turin, September 11, 2020