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13 Sep 2018

Mopar® for the new Jeep® Cherokee

Mopar® for the new Jeep® Cherokee


  • More than 90 accessories available in EMEA.
  • Two specific characterizations raise the new model's off-road performances and urban style to fresh heights.
  • Jeep® Performance Parts to guarantee the utmost protection and unbeatable performances when off-road.
  • With Mopar® Custom Shop some accessories can be configured on the vehicle at the time of purchase, and installed actually in the factory, with the same high quality standards.
  • Mopar® Connect, the innovative set of connected services for safety and remote control of the vehicle
  • Mopar® Vehicle Protection: more certitudes, more freedom, more value.


The launch of the new Jeep® Cherokee, the evolution of the most capable SUV in the category, equally at ease in town and in off-road adventures, has just ended in Sicily. With new design, refreshed while remaining true to the classic style elements of the brand, paired with many user-friendly technologies, the new Cherokee delivers more comfort, connectivity, safety and convenience.


Mopar, the FCA brand that provides after-sales products and services, was present at the event, exhibiting a new Cherokee equipped with some of the over 90 accessories available in EMEA and specifically created for the latest innovation from the Jeep brand.


Unique and exclusive, as well as perfectly in tune with the new model's technical and stylistic characteristics, the new accessories enable fuller, more complete customization of the new Cherokee's interior and exterior, delivering a unique driving experience tailored to owners' varying lifestyles. Two specific characterizations, in particular, raise the new model's off-road performances and urban style to fresh heights.
The off-road pack includes the bonnet decal, black mirror caps, the handy boot tray and the all-weather rubber floor mats. Unbeatable protection is also reinforced by the rock rails, from the Jeep® Performance Parts range of Accessories specifically developed by Mopar to ensure supreme performances when off-road. The customization is completed by the distinctive Jeep® Performance Parts badge.
Thanks to the innovative Mopar® Custom Shop business model, some accessories, such as the rock rails, can be configured on the vehicle at the time of purchase, and installed actually in the production plant, with the same high quality standards. This means the vehicle is delivered to the dealership exactly as specified, ready to be driven away.
The urban pack, on the other hand, features various chrome accessories including mirror caps, handles and kick plate and chrome hub caps with the Mopar logo, for an eye-catchingly unique style even in town, as well as the comfortable carpet mats and practical cargo organizer.


Also available for the new model are attractive 17" and 18" alloy wheels, which extend the collection designed by Mopar and Jeep for the new Cherokee. Not forgetting a wide range of carriers for installation on the removable roof bars or on the tow hook. They are able to transport bicycles, canoes, skis and snowboards, as well as a wide range of luggage roof boxes, to meet all owners' needs. 


Finally, the new Jeep® Cherokee can also be equipped with Mopar® Connect, the innovative set of vehicle safety, security and remote control services, which can be configured on the vehicle as an optional at the time of purchase but is also available as an aftersales feature.
Mopar® Connect integrates with the UconnectTM LIVE services and adds new functions such as roadside assistance, including crash assistance, or location of the vehicle after a theft. The system can also be used to control some of the car's functions remotely, like sending an alert if the car exceeds a certain speed limit or leaves a zone previously delimited on a map.
Last but not least, Mopar® Connect also enables users to locate their parked car easily and view information about its state, fuel level and battery charge on their smartphones.


Mopar looks after Jeep® vehicle customers through Mopar® Vehicle Protection service contracts, the only ones guaranteed by FCA and designed to enable all customers, both private and business, to enjoy trouble-free motoring without any worries or unpleasant surprises. Only with Mopar® Vehicle Protection can owners be sure that all servicing will be performed by highly qualified and specialised professionals at authorised Jeep® workshops throughout Europe.
The constantly expanding Mopar® Vehicle Protection product portfolio currently contains a wide and flexible range of extended warranties and service plans, which can be transferred to the new owner if the car is sold. Each plan offers different options in terms of duration and mileage and is designed to meet the various driving requirements of individual customers, ensuring efficient, long-lasting operation.

Some examples:

  • MAXIMUM CARE: the extended warranty lasting up to 3 years after expiry of the manufacturer's warranty or up to 200,000 kilometres and covering all mechanical and electrical components;
  • EASY CARE: the pre-paid scheduled servicing package which freezes the price of routine maintenance operations for up to five years, enabling customers never to miss a servicing deadline.


The Mopar® Vehicle Protection plans can be signed directly when a new vehicle is purchased. It can may be included in the FCA Bank financial offer (where applicable) or requested in any FCA workshop. Specific information on Mopar® Vehicle Protection is available from all FCA dealerships and authorised workshops, in the aftersales sections of the brand websites and on the official Mopar website (



Turin, 13 September 2018



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