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28 Feb 2018

Middle East - Abarth at the 2018 Geneva International Motor Show

Middle East - Abarth at the 2018 Geneva International Motor Show

 

  • Stealing the show will be the Abarth 124 GT, the new special edition with two personalities - unadulterated roadster thrills with a light-weight, safe technical top, the only one on the market to be entirely made of carbon fibre.
  • The Abarth 695 Rivale - developed in partnership with Riva - will be by its side, showing the combination of two excellent Italian brands that are renowned for their attention to detail and quest for speed.
  • Performance, technology and iconic Italian style are the key factors behind the steady global expansion of the brand with the Scorpion badge.
  • The 2018 Abarth competition season will feature circuit racing, rallying and young drivers.

 

Transforming the ordinary into something extraordinary to offer the best products in the small sports car segment. This is the mission of the brand with the Scorpion badge which has always been the byword for performance and iconic Italian style, and which could not miss the draw of the Geneva Motor Show.

 

In the spotlight will be the world preview of the Abarth 124 GT, an adrenaline-packed special edition developed by Abarth Racing Team, with two personalities - a stylish coupé and a bold and dynamic roadster for real driving pleasure.

 

The trademark grand-tourer-style silhouette of the special edition will be on show alongside the exclusive Abarth 695 Rivale, which will be sporting two-tone Riva Sera Blue and Riva Shark Grey paintwork and blue leather interiors. Designed in partnership with the iconic world-famous yacht builder Riva, the car is the perfect blend of elegance and performance.

 

The two attractive cars on show will be an invitation for visitors to find out more about the values of the brand founded on top performance, craftsmanship and continual technical upgrades. These key values guide the work of the Abarth designers, engineers and technicians who create the compact supercars with the Scorpion badge which are ready to engage every day both on the road and on the race track.

 

Abarth 124 GT

The new special edition which will be previewed at the Geneva Motor Show displays two personalities - coupé and roadster - packed in an exclusive Alpi Orientali Grey livery. Abarth 124 GT offers a special solution that is light and simple at the same time. The convenience of an easy-to-operate manual soft top is combined with the advantages of a light-weight and safe technical hard top. Interestingly, it is the only one on the market to be entirely made of carbon fibre. In addition to the features that marked the success of the 124 Spider, the car includes plenty of exclusive content, such as 17-inch OZ Ultra-Light alloy rims, which are about three kilograms lighter than standard wheels and guarantee improved handling, together with a refreshed, sportier design.

 

The Abarth 124 GT's powerful and reliable four-cylinder 1.4-litre MultiAir turbo engine delivers 170 hp (that is about 124 hp per litre) and 250 Nm of torque. It has a top speed of 232 km/h and goes from 0 to 100 km/h in 6.8 seconds. It is available with the choice of a six-speed manual gearbox that offers quick and accurate shifting, courtesy of a short-stroke direct lever or Sports Sequential Esseesse automatic gearbox. Additionally, since engine sound is a fundamental element of all Abarth cars, standard equipment includes a Record Monza exhaust with dual mode system capable of modifying the path of the exhaust gases according to engine rpm, generating a satisfying, deep roar.

 

Circuit racing, rallying and young drivers in the Abarth 2018 competition season

Abarth's racing plans for 2018 focus on two areas; namely rallies, with an ambitious international schedule involving the FIA R-GT Cup, the European Championship and national series in the various European countries, and circuit racing, with the Abarth Selenia Trophy and the Italian and German F4 championships.

 

After its impressive debut in 2017, which saw the Abarth 124 Rally winning Italian and Spanish titles in its class, Abarth has decided to aim high for 2018, assigning prizes and offering incentives to drivers competing in the top international championships, through the Abarth 124 Rally Selenia International Challenge.

 

On the racing circuit, the Abarth Selenia Trophy is being held for the tenth time this year. A real record, considering that the car used ever since the beginning has been the Abarth 500 Assetto Corse, which was joined in 2012 by the Abarth 695 Assetto Corse, further upgraded in 2014 to increase its power to 215 hp, delivering performances of absolute excellence and genuine thrills for spectators.

 

Given the outstanding success experienced in Italy and Germany over past seasons, Abarth has decided to support the fourth edition of the F4 Championship in Germany and to reconfirm its involvement in the Italian Championship as sponsor and official engine supplier.

 

The 160 hp 1.4 Turbo T-Jet engine, derived from the one fitted on the street-legal 595 and used on the Abarth cars competing in the Abarth Trophies, will power all of the cars made by the Italian manufacturer Tatuus again this year. Last season, more than 40 very young drivers competed in the German Championship and over 30 in the Italian one.

 

A championship will be held in the Northern European states and another in the Middle East with the same model of car.

 

The Abarth stand

Visitors to the Abarth stand in Geneva will be welcomed by materials picked to reflect the character of the brand. This year, the creations with the Scorpion badge will be showcased next to the Fiat models in a way to enhance the distinctive traits of both brands. The environments are adjoining yet cleverly delineated and distinct, without sharp fractures between the two worlds.

 

Rough concrete finish walls and torched metal sheeting on the floor evoke the world of racing, and dynamism is the theme of the entire exhibition area. Worthy of mention is the placement of the Abarth 695 Rivale over a moving water effect cleverly created by glass covered graphics.

 

In the Middle East, Abarth is available from the following official distributors:

 

Kuwait: Al Mulla & Behbehani Motor Company (MBMC)
Lebanon: Gargour Automotive Co.
UAE: National Auto

 

 

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