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16 Sep 2019

Are You Dodge Enough? Dodge Unleashes its Attitude with Heart-Pounding ‘Muscle Experience’

Are You Dodge Enough? Dodge Unleashes its Attitude with Heart-Pounding ‘Muscle Experience’

  • Dodge Muscle Experience features drift taxis and advanced driver training experiences in Dubai for motorsport enthusiasts from around the world
  • Models featured include the Charger R/T Scat Pack, Challenger SRT® Hellcat Widebody
  • Dodge Charger R/T Scat Pack is powered by the naturally aspirated 6.4L 392 HEMI® V8, delivering 485 horsepower
  • The Dodge Challenger SRT® Hellcat Widebody features a 6.2-litre supercharged HEMI® V8 with 717 horsepower


Dubai, UAE - September 16th 2019: Dodge has unleashed a heart-pounding motoring experience in Dubai that will give adrenaline junkies the chance to test out the full power of Dodge vehicles in a safe and controlled environment.


With more than 45 years of muscle-car heritage coursing through its veins, Dodge has a legacy of performance embodied by its famous muscle cars, the Charger and Challenger and the SRT® range.
The 'Dodge Muscle Experience' builds on this with three unique experiences featuring the Dodge Charger R/T Scat Pack and the Dodge Challenger SRT® Hellcat Widebody.


Thrill seekers who want to taste real power can now choose from two exhilarating drifting experiences, available to book internationally so that both residents and tourists have the chance to enjoy. The 'Charger Drift Taxi' is a white-knuckle ride for the whole family where Dodge's experienced professional drift drivers will take guests on thrilling drift laps around the Dubai Autodrome, including sideways slides and the 'rollercoaster effect'.


Those who are ready to experience jaw-dropping G-forces can take on the 'Challenger Drift Experience', which takes the tempo, tyre screeching and smokiness a notch higher with faster and more aggressive drifting around Dubai's popular racetrack.


Motoring enthusiasts looking to tame their beast, improve their street cred and get the maximum performance from their Dodge can sign up for the 'Dodge Master Class', the first ever American Muscle car drifting and advanced driving school by Dodge in the region. Under the guidance of professional Dodge instructors, participants can learn how to harness the power of their Dodge, master advanced driving techniques and become a 'Dodge Certified Driver.


Jeff Ellsworth, Head of Brand at Dodge Middle East, said: "Motorsport and Drift-Racing continue to grow in popularity in this region, so there is a palpable demand for platforms that can provide the thrills and the skills desired by that audience, something that our one hundred years of racing heritage puts us in the best position to do. The 'Dodge Muscle Experience' also ensures that our customers are able to use their cars for what they were built for in a safe and fun environment."


Graham McNamara, Managing Director at Prodrift Academy, said: "We at the Prodrift Academy are very excited to be partnering Dodge Middle East in creating the "Dodge Muscle Experience". For the past six years we have been working hard on making the specialist sport of drifting more accessible to the general public and with our team of International instructors and the power and performance of the Dodge fleet, we are about to take the "Dodge Muscle Experience" to the next level of drift entertainment." 


The programme features two Dodge vehicles:


Charger R/T Scat Pack
The 2019 Dodge Charger R/T Scat Pack is powered by the naturally aspirated 6.4L 392 HEMI® V8, delivering 485 horsepower and 475 lb.-ft. of torque, coupled with a TorqueFlite® eight-speed automatic transmission. The 2019 model features Launch Assist and Line Lock for optimum performance at launch from a standstill, while a new switch on the dashboard provides quick access to initialize Launch Control, which coordinates the engine, transmission, driveline and suspension for an optimal launch and consistent straight-line acceleration.

Challenger SRT® Hellcat
The Dodge Challenger SRT® Hellcat Widebody is powered by a 6.2-litre supercharged HEMI® V8 with 717 horsepower and 650 lb.-ft. torque, paired to the TorqueFlite eight-speed automatic transmission. With design cues and performance engineering leveraged from the SRT® Demon, the world's fastest quarter-mile production car, the Challenger SRT® Hellcat is a monster of muscle that rules supreme on the road.


The 'Dodge Muscle Experience' is now open for registration at in partnership with automotive entertainment experts Prodrift Academy. The programme has a dedicated area throughout the year at Dubai Autodrome for the drift experiences while the Dodge Masterclass operates at select venues across the UAE.



Click here to download images and videos.


About Dodge//SRT®

Dodge//SRT® offers a range of performance vehicles that stand out in their own segments. Dodge is the mainstream performance brand and SRT® is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice. For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the brand in 1914. Their influence continues today. The 2019 Middle East Dodge line-up includes the Charger, Challenger, Durango and Neon - a range that offers performance at every price point.  


About Prodrift Academy 

Welcome to the world-famous Prodrift Academy, the home of professional drift entertainment. From its origins on the streets to high profile events across the globe, drifting has become the fastest-growing motorsport in the world. To facilitate this growth, the Prodrift Academy has created a unique drift experience and training program in the heart of the UAE. Established in 2007, the Prodrift academy has given 1000's of drift fans and motoring enthusiasts access to the sport of drifting and transformed many into professional drifters and precision drivers. The basis of the Prodrift Academy is very simple; to give people from all over the world access to the sport of drifting within a controlled and safe environment.




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