Middle East - Dodge Supports Women Drivers in KSA With Exclusive

• Nationwide campaign aims to empower women drivers and get them ready for the road
• Style, performance and advanced safety features run through the Dodge line-up
• United Motors Company (UMC) offers an exclusive free pick-up and delivery service plus roadside support package, giving women drivers total peace of mind

Dodge has unveiled a dedicated campaign to empower women drivers. Focused on social media and digital platforms, the campaign features a special video for the Dodge brand entitled 'She Roars'.

With women driving in the Kingdom of Saudi Arabia now a reality, there may still be some lingering questions in the minds of female drivers: "Am I ready? Is it really happening? Can I change the norm? Can I do it? Am I ready?". These questions are answered in the Dodge 'She Roars' video with the empowering message - "I am Ready"!

Dodge's campaign will highlight the advanced performance, features, technology and safety innovations available in Dodge vehicles that will make women drivers confident that they are indeed ready for the road.

Supported with an exclusive free pick-up and delivery service and roadside assistance package available only to female drivers choosing any model from the Dodge line-up, United Motors Company (UMC) - the sole distributor for Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep_®, Ram and Mopar_® in the Kingdom of Saudi Arabia - is offering a warm welcome to women looking to hit the road with real stand-out style.

Specially designed to give complete peace of mind to women drivers, UMC's roadside assistance package, also accessible via a dedicated mobile app, offers immediate support should there be any one of a wide range of common issues, including battery failure, flat tyres, running out of fuel, traffic accidents and mechanical/electrical problems.

The Dodge range - Charger, Challenger, Durango and Neon - delivers best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of available cool features, such as LED headlamps, state-of-the-art TorqueFlite eight-speed transmissions, dual exhausts, leather wrapped steering wheels plus Alcantara and Laguna leather finishes. Among the many available class-leading safety features are blind spot and cross path detection, rear parking sensors, rear view camera and advanced air bag systems.

The Dodge brand is also a segment leader in terms of comfort, convenience and technology, offering available features such as keyless entry, dual zone Auto A/C with air filtration, steering wheel audio controls, Bluetooth with voice command, driver seat memory, the latest Uconnect^TM 8.4-inch (177.6mm) touchscreen displays with Apple CarPlay and Android Auto and class leading Harman Kardon audio systems with 19 speakers.

A wide range of engine options are offered across the Dodge line-up, from a fuel efficient 1.6-litre through to V6's, legendary HEMI_® V8's and, for absolute performance, supercharged HEMI_® V8's.

Combining high levels of comfort, exceptional roominess and a comprehensive range of standard features and safety equipment as standard, the Dodge Neon - powered by a refined, fuel-efficient 1.6-litre four-cylinder engine coupled to a six-speed automatic gearbox - is a new breed of compact sedan. As well as offering exceptional value for money, it's positioned far beyond the stereotypical compact sedan - exactly as drivers have come to expect from Dodge.

The incredibly popular Dodge Charger range, from the SXT, with its award-winning 3.6-litre Pentastar V6 that delivers 292hp to the R/T, powered by a 5.7-litre HEMI_® V8 and the 6.2-litre supercharged 707hp Charger SRT Hellcat, offers classic muscle car styling combined with true driving performance

The high performance rear wheel drive Dodge Challenger range, with classic coupe styling, offers true muscle car performance and available features such as 20-inch polished aluminium wheels with graphite pockets, projector fog lamps and rear spoilers plus ventilated performance seats in Nappa leather, class-exclusive Uconnect 8.4-inch touchscreen with media centre and radio plus ParkView_® Rear Back Up Camera and ParkSense_® Rear Park Assist System.

The latest 2018 Dodge Durango SRT - the fastest, most powerful and most capable three-row SUV available in the market, is perfect for performance minded SUV enthusiasts. Its 392-cubic-inch HEMI_® V8 engine delivers 475hp and 470 lb.-ft. of torque, with performance figures that include a National Hot Rod Association (NHRA)-certified quarter-mile time of 12.9 seconds and 0-100 kmph in 4.4 seconds.

UMC is firmly committed to maintain and build on its leadership in the automotive sector through a focused strategy that is specifically designed to consistently provide their customers - both women and men - with comprehensive, convenient and premium service. UMC continues to maintain its leading position by consistently placing paramount importance on gaining customer trust and building a solid reputation.

And for added peace of mind, UMC's after-sales and customer care brand - Mopar - provides the highest level of care for customers and their vehicles by using professional technicians who are trained to FCA's demanding global standards and genuine performance parts and accessories. UMC's Mopar ExpressLane quick service facilities which guarantee that even the smallest jobs (from lube, oil and filter changing, brake pad and disc inspection, tyre rotation, multi point inspection, windshield wiper blade replacement and filter replacement to all kinds of fluids, batteries, bulbs and spark plugs) are completed quickly and in line with factory guidelines.

For further information, or to book a test drive, please visit your nearest UMC showroom or call 920010098.